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If you don’t shape your culture, it will shape you.
Most of us are following unspoken rules we've never agreed to.
We don’t need more mindset work, or another personality profile. Most of us just need a way to read the room. That’s what Cultural Intelligence gives us: the ability to decode the behavioural patterns shaping our environment, and the clarity to decide how we'd like to respond. I don’t help people learn how to fit in. I help them learn how to lead. Not by force or deception. But by understanding what’s really going on.​
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My Mission
Most people think they’re making choices. They’re not. They’re reacting - to invisible behavioural cues. To unspoken expectations and social scripts they didn’t even know they'd been given. And the worst part? They've been conditioned to blame themselves when everything goes tits-up. That’s why I do this work.
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​​​After a serious motorcycle accident in 2022, I was forced to step away from the work I’d been doing for over two decades. Immobilised in a rigid upper-body brace, I found myself standing outside looking in at the world I’d previously moved through with ease. Years spent resolving operational issues at industrial sites across the UK and Europe - sitting with owners, senior leaders, and frontline operators - had taught me plenty about systems. But standing still reminded me of something my training taught me years ago.
Most business problems aren’t business problems. They’re people problems.
Not because people are malicious or lazy. But because most of us are blind to the unspoken rules of the rooms we’re in. To our unconscious habits, and to the quiet social contracts that shape how we behave.
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I knew this. My background is Behavioural Psychology and Learning and Development. Years immersed in process management, however, meant I saw people as moving parts: essential, but interchangeable.
The accident didn’t just stop me in my tracks, it opened my eyes. And I realised that systems don’t fail us because they’re broken. They fail because the humans inside them are misaligned, unheard, or unaware.
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Cultural Intelligence. Why it matters
The modern workplace isn’t local anymore. Whether leading a team, managing a project, or dealing with clients, it's a given that you’ll be interacting with people who don’t think, speak, or act like you do. Which isn't a problem. The problem is pretending it doesn’t matter. And asking why it keeps going pear-shaped.
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This is not about diversity. It's less obvious than that. It's about understanding that the moment two or more people are bound by shared responsibility or interest, something invisible kicks in: a subtle, covert dynamic that operates independently of the individual intent or aspirations of the group. We often call it culture. But don’t kid yourself: it’s a dance of invisible currents pulling at what people say, think, and do.
Now multiply that by dozens, maybe hundreds across a workforce. You’re not just managing workflows anymore. It's a labyrinth of unspoken rules, whispered deals, and clandestine alliances nobody signed up for but must, nonetheless, play along with. Teams aren’t just individuals thrown together; they are living ecosystems of hidden hierarchy and silent power plays. Misread the room, and you’ll get trampled.
Why it matters to you.
Cultural intelligence will help you avoid misunderstandings, form collaborative relationships, and benefit from the variety of perspectives around you. For leaders especially, CQ is essential. It allows you to steer teams with different reference points, values, and communication styles. And get the best from them all.
Hence, organisations that take CQ seriously are more inclusive, more innovative, and, crucially, far more successful. Because the ability to read the room is more than a 'nice to have'. It's your competitive edge.​
